HOW IT WORKS
The display is connected wirelessly to Intale Point (the in-store Point of Sale app) through the store’s local network. Every time an item (trigger) enters the basket in while all other conditions are met (date, time), the media content changes instantly, attracting the attention of the consumer while informing on the promotion.
The interface is comprised of two main elements. The Media Container and the Basket. The media container is the element responsible for holding the videos or the images, while behaves based on the content of the basket. For example a specified scanned product can trigger the alteration of the content which will be displayed until the next media changing event.
The basket element is handling all the items that enter the POS basket as well as all the states of the scanned products, including quantities and prices, returns, discounts, promotions and loyalty pricing. A challenging part of the project was to identify and implement the different states of the basket items that can co-exist (e.g. loyalty pricing with promotions)